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App Store Improvements

We love helping customers discover innovative, useful, and exciting apps on the App Store. With more than 2 million apps available and around 100,000 new and updated apps submitted each week, there’s something for everyone. To make it easier for customers to find great apps that fit their needs, we’re implementing two suggestions from the developer community starting September 7, 2016.

Quality Apps
Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.

Shorter App Names
Search is one of the most frequently used methods for customers to discover and download apps from the App Store. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value. App names you submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters. You can learn more about creating effective app names, as well as icons, keywords, screenshots, and descriptions, by reading the App Store Product Page.

To make it easier for customers to find great apps that fit their needs, we want to ensure that apps available on the App Store are functional and up-to-date. We are implementing an ongoing process of evaluating apps, removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated.

What to Expect

When will this process start?
We will begin the process of reviewing and removing apps from the App Store on September 7, 2016.

What types of apps will be affected?
Apps in all categories on the App Store will be evaluated to make sure they function as expected, follow current review guidelines, and are not outdated.

What will happen if an issue is found with my app?
The App Store team will contact you and ask you to make any necessary changes for your app to stay on the App Store. However, apps that crash on launch will be removed immediately from the App Store.

How long do I have to make the changes?
You will be asked to submit an update within 30 days to keep your app on the App Store. If you are unable to make the changes within this time frame, your app will be removed from the App Store until you submit an update and it is approved. Please note that apps that crash on launch will be removed immediately.

If my app is removed, will my app’s name become available for other developers to use?
No. When apps are removed from the App Store, they are not deleted from your account. Your app name will continue to be associated with your app.

If my app is removed, will current users be able to access my app?
Yes. Your app will remain fully functional for current users. They will experience no interruption to services and will still be able to buy in-app purchases. However, we recommend that you update your app as soon as possible to reinstate it on the App Store and ensure that it remains functional and engaging for new and existing customers.

What can I do to help my app be ready for future changes?
As a best practice, read the latest App Store Review Guidelines as they are published and make sure your apps follow them. We also recommend that you address any functionality issues and update your app regularly to fix bugs, offer new content, provide additional services, or make other improvements. If you are no longer updating your app, consider removing it from the App Store.

Reference From : Apple News