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- Apple Arcade
- Apple Arcade $4.99 a month with a one month free trial
- Apple TV+, available November 1st for $4.99/mo, free 1-year subscription with the purchase of a new device.
- New 10.2” iPad
- Announced the Apple Research app
- Apple Watch Series 5
- Always-on display on the Apple Watch Series 5!
- iPhone 11
- iPhone 11 has an ultra-wide camera, new UI in the Camera app for it
- iPhone 11 camera has night mode
- Slofies – Slomo Selfies
- iPhone 11 starts at $699
- iPhone 11 Pro & Pro Max
- Super Retina XDR Display on the iPhone 11 Pro
- iPhone 11 Pro battery lasts 4 hours longer than iPhone Xs, comes with fast charger in the box
- Deep Fusion image processing system on the iPhone 11 Pro
- iPhone 11 Pro available for pre-order Friday 5AM PDT, starts at $999